Os segredos por de trás da magia
For over two decades Disney Institute has been helping transform organizations through custom solutions grounded in the time-tested success and insights from The Walt Disney Company. Based on examples from within the businesses we operate, we offer a collaborative approach from insight to implementation. The result is a strategic roadmap enabling your organization to drive real culture change.
Leadership is not defined by your title – it is defined by your actions. The way you lead tells a story about your values and creates an example for others to follow. Successful leaders establish, operationalize and sustain the values and vision by which their organizations thrive.
There are thousands of job classifications at Disney, but there will always be one common goal: exceptional Guest experiences. How do we reach this goal? We hire a workforce that consistently demonstrates desired customer-focused behaviors through extraordinary attention to detail in our hiring and training processes.
No matter your industry we believe that exceptional service is achievable for every organization because exceptional service is based on systems and processes that you control. At Disney, everyone strives to exceed customer expectations every day because our processes are designed to meet this goal.
There are five powerful lessons in business, lessons carefully developed by the Disney organization in its never-ending pursuit of excellence. These universal pillars of a successful organization—leadership, culture, customer experience, brand loyalty, and creativity/innovation—are the keys to business excellence.